EMMI IIDA is elevating with her new single and video, ‘Higher Self’ featuring Peachkit

Released on February 1st, ‘Higher Self,’ the latest single from Finnish artist EMMI IIDA, made its debut under her independent label, EFG Records Oy. The song features the smooth vocal stylings of Peachkit, a singer-songwriter and producer based in the United States. EMMI IIDA, not only a talented musician but also a multi-faceted visual artist and holistic interior architect, established her own company (EFG Productions Oy) and record label. Her musical ventures have received acclaim from reputable publications and stations, including NOTION, METAL Magazine, CLASH Magazine, Wonderland Magazine, NOCTIS Mag, Earmilk, BBC 6’s Craig Charles, RTÉ 2FM, and even led to an interview with MTV Finland.

Embarking on a reflective journey, ‘Higher Self’ takes the audience on a meditative exploration. EMMI IIDA’s serene yet smoky vocals navigate the song, delving into the concepts of self-actualization and reaching a higher state. Peachkit contributes a seamless and ethereal rap verse, blending the soothing qualities of meditation with the rhythmic flow of rap music, encouraging the listener to strive for their highest potential. The video, filmed in the ethereal desert-scapes of Joshua Tree, California, brings the song to life with it’s dreamy scenes.

EMMI IIDA reflected: “What if you keep worrying for your past, living in the past, wondering if there’s no point in life, only failure? What if nothing seems to make sense, just mistakes after mistakes? Your inner self, your higher self, comes to remind you that those experiences and so called failures are all moulding you, preparing you to be ready for the future you who you will become when you continue listening to your gut feelings, things that excite you, following in the path of your dreams. ‘Higher Self’ is about the connection with the divine, balancing the frequencies of our crown chakra, finding that oneness within.”



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