Inspiring music video for ‘Gold’ released by SHOR

In case you missed it, last month SHOR released his new music video for single, ‘Gold’ via LAB records.

‘Gold’ leads with a chilled bassline and tropical-tinged electronica before breaking into a huge chorus showcasing SHOR’s distinct and impressive vocals. The result is reminiscent of the seductive genre melding of Glass Animals or Fyfe, while SHOR’s broad vocal talents deliver a soulful depth in the realms of Rationale or Jack Garratt.

“‘Gold’ is about something which I feel will resonate with a lot of people, about working a part-time job in order to fund your dream. And even though sometimes people can be quick to judge, you know that you are more than you might seem. People feel like they have to prove themselves to others and ‘Gold’ is a reflection of that. I write a lot with my brother, Alex, but this is the first song I’ve released which has been co-written and co-produced by him, which is really exciting for both of us. We also created the video together too.

The video depicts a woman, overworked and under-stimulated, who slowly finds something to be passionate about again – dance. She is finally shown dancing alongside SHOR, happy and having “made it”. The video leaves one feeling inspired to break free of monotony.


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